Ithiha, an eco-friendly products company, started with a vision to revisit the roots of traditional Indian products and practices. Ithiha is a strong believer in ancient science which holds the key to therapeutic benefits through Eco-friendly products. In the urban households and paucity of time, today’s modern living has taken a toll on the traditional art forms and practices and age-old ways of living. At Ithiha, we believe in our approach to revive these though our products. Working with communities of artisans from our culture and traditions, who have been practicing and delivering these for centuries, we wish to bring forward this traditional appeal and rustic ways. we believe that our vision will reach homes making them environment friendly and help them rejuvenate health factor which is most needed in modern living standards. As the famous quote “Let food be thy medicine, and let medicine be thy food.” highlights the importance everyday lifestyle measures, we believe the products we promote aids this well.
India has a long and diverse heritage of traditional cookware. Along the way, as our parents’ generation, there was a transition from inherited pots and pans, to the shining advent of stainless steel and aluminum — which no longer needed to be shined, scrubbed, seasoned or lined; it gleamed without the fuss, expense or maintenance of its predecessors. The traditional kitchenware added health and nutritional benefits in comparing to the modernism of evolved kitchen machines. The traditional products were well researched and practiced by our ancestors. These skillsets for making and manufacturing these health benefitting products passed on to artisans by their ancestors. By reviving these traditional and eco-friendly products we aim at celebrating our culinary diversity.
